Yulia SN. Trust Factor in TikTok Live Shopping: The Role of Product Authenticity and Consumer Trust in Product Purchasing Decisions in the Fashion Industry. ARTOKULO [Internet]. 2026 Apr. 22 [cited 2026 Sep. 15];3(1):10-9. Available from: https://ejournal.mediakunkun.com/index.php/artokulo/article/view/219