DIVA, Diva Putri; TRIHANTORO, Johan; PRASASTIA, Nucki; MARGONO, Pramono. Pengaruh Fashion Involvement dan Digita Marketing Terhadap Brand Image Produk Erigo Tokopedia Pada Generasi Z Mahasiswa STIE UNISADHUGUNA Angkatan 2021 di Jakarta. KUNKUN: Journal of Multidisciplinary Research, [S. l.], v. 3, n. 1, p. 31–42, 2026. Disponível em: https://ejournal.mediakunkun.com/index.php/kunkun/article/view/329.. Acesso em: 12 mar. 2026.