D. P. Diva, J. Trihantoro, N. Prasastia, and P. Margono, “Pengaruh Fashion Involvement dan Digita Marketing Terhadap Brand Image Produk Erigo Tokopedia Pada Generasi Z Mahasiswa STIE UNISADHUGUNA Angkatan 2021 di Jakarta”, KUNKUN, vol. 3, no. 1, pp. 31–42, Feb. 2026, Accessed: Mar. 12, 2026. [Online]. Available: https://ejournal.mediakunkun.com/index.php/kunkun/article/view/329