Ratnasari, Dwi, et al. “Marketing Strategy Analysis in an Efforts To Attract Customers’ Interest in Choosing Sajadah Savings at KSPPS BMT NU, East Java Branch, Tegalampel, Bondowoso”. KUNKUN: Journal of Multidisciplinary Research, vol. 2, no. 3, Dec. 2025, pp. 208-14, https://ejournal.mediakunkun.com/index.php/kunkun/article/view/315.