The Effect of Capital Structure, Cost Structure, Profitability, Growth And Size on The Value of MSMEs Central Industry Handy Craft Company, Tutul Village, Balung District, Jember Regency
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This study aims to analyze and prove the influence of capital structure, cost structure, profitability, Growth, and Size on the firm's value. The population in this study consists of Handy Craft MSMEs (Micro, Small, and Medium Enterprises) located in Tutul Village, Balung District, Jember Regency. This research uses a purposive sampling technique, resulting in a sample of 6 MSMEs. The data analysis method used is multiple linear regression analysis with the assistance of IBM SPSS Statistics 25. The results show that partially, the cost structure, Growth, and Size variabels do not affect the firm's value. However, the capital structure and profitability variabels do affect the firm's value. Simultaneously, the variabels of capital structure, cost structure, profitability, Growth, and Size influence the firm's value
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