The Influence of Investment Knowledge, Financial Literacy, Investment Risk, Social Media Influencers, and Technological Sophistication on Investment Interest in the Indonesian Capital Market
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Abstract
This study aims to analyze the effect of investment knowledge, financial literacy, investment risk, social media influencers, and technological sophistication on investment interest in the Indonesian capital market. The type of research used is quantitative research. This study took a population of 293 students who were registered as members of the Indonesia Stock Exchange Investment Gallery (GIBEI) of universities in Jember Regency. Among them are, University of Jember, Muhammadiyah University of Jember, Mandala Institute of Technology and Science, UIN Kiai Achmad Shiddiq, and PGRI Argopuro University Jember. Sampling technique using simple random sampling. Determination of the research sample using the Slovin formula, so that 75 respondents were obtained. The data collection method used in this study is through a questionnaire. The data analysis method used is data quality test, classical assumption test, multiple linear regression analysis, R2 determination coefficient test, and hypothesis testing. The results showed that Investment Risk, Social Media Influencers, and Technological Sophistication had a partial effect on Interest in Investing in the Indonesian Capital Market. Meanwhile, Investment Knowledge and Financial Literacy have no partial effect on Interest in Investing in the Indonesian Capital Market. Investment Knowledge, Financial Literacy, Investment Risk, Social Media Influencers, and Technological Sophistication have a simultaneous effect.
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