The Influence of Product Display, Product Assortment, Price, Store Atmosphere, and Promotion on Consumer Purchase Decisions at LaRisso Department Store Ambulu
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This study aims to determine the effect of Product Display, Product Completeness, Price, Store Atmospshere, and Promotion on consumer purchasing decisions at LaRisso Department Store Ambulu. The research data were obtained from distributing questionnaires to research objects with a sampling technique using purposive sampling. This type of research uses a quantitative method. The sample used was consumers who shopped at LaRisso Department Store Ambulu as many as 60 respondents. Data analysis used Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Determination Coefficient, t-test and F-test version 20. The results of the study indicate that Product Display partially does not affect consumer purchasing decisions, Product Completeness partially does not affect consumer purchasing decisions, Price partially affects consumer purchasing decisions, Store Atmosphere partially does not affect consumer purchasing decisions, Promotion partially affects consumer purchasing decisions, While the calculation of simultaneous test statistics, it is concluded that Product Display, Product Completeness, Price, Store Atmosphere, and Promotion have a positive and significant effect on consumer Purchasing Decisions
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