Implementasi Maqashid Syariah dalam Pemasaran Online dengan Landasan Etika Bisnis Islam

Abstrak

Maqashid Syariah in online marketing with a foundation of Islamic business ethics, and highlighting the importance of creating harmony between modern technology and traditional Islamic values in achieving sustainable business success. In the context of the rapid development of the digital world, business actors are required to adopt technology without neglecting the principles of sharia which emphasize honesty, justice, and responsibility. This study uses a library research method with a qualitative approach, through a literature review of scientific sources relevant to the concept of Maqashid Syariah, digital marketing, and Islamic business ethics. The results of the study indicate that the synergy between Islamic business ethics and modern technology can increase consumer trust, strengthen competitiveness, and encourage the success of online businesses ethically and sustainably. This integration proves that technological advances do not have to conflict with traditional values, but can complement each other to create more civilized and responsible business practices.