MSME Abanan Entrepreneurship Assistance Through Product Innovation, Digital Marketing and MSME Accounting

Abstract

In today's digital era, competition in the business world, especially in the MSME sector, is getting tighter. MSME actors must be able to innovate and adapt so that business continuity is maintained. This community service activity focuses on empowerment through mentoring for Abanan MSMEs in Pranan Hamlet, Magelang Regency. The purpose of this community service program is to increase the understanding and entrepreneurial skills of Abanan MSME actors through improving skills in product innovation, digital marketing and accounting through Microsoft Excel. The problem-solving method used is training and mentoring for Abanan MSME members. The training consists of 4 programs, namely training to improve entrepreneurial spirit and new product innovation; packaging and labeling training; digital marketing mentoring; and MSME accounting. The results of this activity are increased partner understanding of entrepreneurship such as product innovation, digital marketing and also financial management with MSME accounting. The results of this community service activity also have an impact on increasing sales at Abanan MSMEs.