Community Service Program Assistance in Packaging Production, Production Improvement, and Marketing Expansion of Cassava Chips in Kemuningsari Kidul Village, Jenggawah

Abstrak

Cassava is a major food commodity in Indonesia with significant potential as a raw material for micro-businesses. Processing cassava into chips with various flavors can enhance its marketability and attract consumer interest. However, many farmers face difficulties in marketing their cassava, which often risks going to waste. Thus, developing cassava chip businesses presents a solution to increase product value. This program aims to strengthen cassava chip SMEs in Kemuningsari Kidul Village, Jember, by assisting business owners in product innovation, marketing, and feasibility analysis. The community service method involves observation, interviews, and documentation, resulting in recommendations for product development, the introduction of new technologies, and maximizing the use of digital media for marketing. The outcomes indicate an improvement in product quality and management knowledge among SMEs. This program is expected to enhance community income and welfare, create jobs, and encourage business owners to innovate and manage their operations more independently. Through strategic actions, such as flavor diversification and attractive packaging, cassava chip businesses have the potential to expand in a broader market and enhance their competitiveness in the snack food industry